To implement conversion tracking, e.g. Google Ads, Meta Pixel or Google Analytics, follow these steps.

Video

Embed Breely inside your website

Embed Breely to your website using the instructions in Breely → Forms → Your Desired form → Share → Embed in Webpage

Embedding Breely inside your website, instead of having a link that takes visitors away from your website to Breely, makes tracking easier.

Create and install a Google Tag Manager container

Google Tag Manager is a free, visual tool to track conversions. If you don’t have one yet, create a container and install it to your website following instructions Google Tag Manager provides. You will find a tutorial for any platform on Google or Youtube, like installing to Squarespace, WordPress, Webflow.

An example of installing Google Tag Manager to Squarespace, in one quick copy-paste.

Create a trigger for Breely submission

In Google Tag Manager, head over to triggers.

Click new.

Select Custom Event.

Use breely_form_submitted as the custom event name.

Click save.

And voila. You are now ready to start adding any conversion tracking tags that will send conversions, when you get new Breely bookings.

Field values

If you need the field values, for example the email address or phone number from Breely submission, you can use data layer variables like

breely.submission.client_email

breely.submission.client_phone

You also have

submission_unique_id
currency
amount_paid_when_submitted
form_conversion_type
And any custom fields you’ve added

Test

Use chrome, and install the Google Tag Assistant extension

In Google Tag Manager, click Preview and test with Google Tag Assistant.

You should see the trigger breely_form_submitted, and any tracking tags you added under Tags fired like this

Publish

Once you’ve tested your tags, the last step is to click Publish inside Google Tag Manager. This is often forgotten, so make sure to remember to Submit.

breely.com Conversion Tracking with Google Tag Manager