Want to track those sweet conversions your customers are signing up for in your Scheduling? You’re in the right place for that.

UPDATE – Feb 2022. Please read this first.

If you have Acuity Scheduling embedded on a website (like Squarespace) then another approach is needed. This is quite technical and tricky to explain but in a nutshell the Acuity and your website are two different websites. Acuity is inside a “window” that’s on your website. Because they’re different websites the analytics tracking is different. So for most website that have acuity, a totally different method is required. We’ll need to send the conversion information not directly to Google Ads or Analytics, but to your website so it’s sent from your website to Google Ads. Otherwise it probably will not track the conversion correctly or they’re separate data from the rest of your website analytics / ads data and not very useful. Get in touch if you need help @hire

The super-easy way…

I wouldn’t be a half-decent Squarespace consultant if I first wouldn’t offer to do this tricky task for you.

Get in touch and install all the conversion tracking you’ll ever need to your Squarespace / Acuity Scheduling. I promise you it’ll be worth it.

After spending a day investigating how it’s done, verifying all the tags, testing, creating goals etc I’m just itching to do this work for all you brave indie entrepreneurs out there <3

Hire me to install conversion tracking for you

Your time is better spent on doing what you’re great at, and me doing what I’m great at. How about it? Send an email to @hire and we’ll do it in a few hours. Quick payment via credit card.

Or install conversion tracking yourself

Wanna do it yourself? I admire your courage ☺️Let’s go.

Google Ads conversion tracking for Acuity / Squarespace Scheduling

First head over to your Google Ads account.

Click on the “Tools & Settings” in the top bar and select Conversions

Click the + -button and select website

Set your conversion up like this:

Select Install the tag yourself

Settings:
Global site tag: The global site tag isn't installed on all your HTML pages

Event snippet: Page load

Keep the tab with the orange code snippets open. In another tab go to Acuity/Squarespace Scheduling and look for Integrations:

Now paste both (orange box) code snippets to the Custom Conversion Tracking field like this

Copy the 'transaction_id' and 'value' -fields from dynamic variable list to the Google Ads conversion snippet below like this

Then download the Tag Assistant Legacy (by Google) Chrome Extension

Extension installed? Great. Now go to your Scheduling widget, book a test session and see if the tags are firing with the Chrome Extension like this

Google Ads conversion tracking for Acuity / Squarespace Scheduling installed! 🥰Give yourself a pat on the back – you’ve earned it.

Next step (optional) is to hire me to improve your website user experience, design, copy and marketing so you’ll get more of those lovely bookings. @hire

Installing Google Analytics to Squarespace / Acuity Scheduling conversion tracking

In Acuity Scheduling, go to Integrations -page and look for google Analytics.
Add the Tracking ID from Google Analytics to Acuity like this

Test the integration like this:
One browser tab: go to Realtime Events in Google analytics,
Second browser tab: book a test session in your scheduling

Setting up Goals in Google Analytics

The events only are not that useful, so let’s setup some Goals in Google Analytics using the data in the events.

Facebook Pixel & Other conversion tracking for scheduling

Just use what you’ve learned here. Copy-paste the conversion tag to Custom Conversion Tracking -field in Acuity / Squarespace Scheduling in the Integrations -page. Then populate the values with these variables :

%type% appointment or order
%price% the total price of appointments scheduled or order
%id% the unique ID for the appointment
%calendar% for appointments, the name of the calendar
%appointmentType% for appointments, the name of the appointment type
%email% the email address of the client

Was this tutorial helpful?

If this helped you out, let me know @info
You can also buy me a coffee ❤️It’s super quick – I promise. I’d be eternally grateful.

Need help?

Need help tracking conversions in Acuity/Squarespace Scheduling? Or something custom? Or any other kind of conversion tracking – in Squarespace or Scheduling?

I’d love to help out. Get in touch via @hire

How to track conversion in Squarespace (Acuity) Scheduling with Google Analytics, Google Ads & More