”Code + Tonic” is now conversiontracking.io

Rebranding

We’re rebranding, and moving from the old domain codeandtonic.com to conversiontracking.io. It’s still the same guy 🙌 doing (mostly) the same things: high-quality website plugins, conversion tracking setups and the occasional 1-on-1 web consulting for selected client.

Why?

In the last couple of years, my focus has been moving more and more towards the most practical and useful parts of running websites and online businesses. And it all boils down to one thing: the conversion. The moment, when a random visitor well, converts and is no longer a random visitor. This is our focus – helping clients get more clients and more revenue.

It’s hard to improve what you don’t measure. I’ve seen big businesses with big resources struggle to set up their Google Analytics, Google Ads and Facebook Pixel conversions. I've found that by specialising in this specific niche I’ve been able to help out clients much more than with more generic design and dev.

Also, as I’ll be making more articles and videos about conversion tracking, I’m hoping Google will give me a little boost as the keywords are now in the domain itself 🤞 We shall see…

What to expect

I still sell a few plugins not directly related to analytics and conversion tracking – like my Squarespace Animated Vertical Timeline. But in the next years, the new things I’ll build will focus on conversions. Measuring conversions or getting more of them.

🍋 Payments now via Lemon Squeezy

We’re switching product payments from Squarespace e-commerce to Lemon Squeezy. You can add VAT IDs and get nicer editable invoices without any hassle. Lemon Squeezy also has a simpler purchase process with fewer fields to fill. Some products are still being moved, but either way to buy will work.

Stay tuned!

PS. There may be some glitches when moving to the new domain. You may get an email from codeandtonic.com Fingers crossed Google will be kinder to us than e.g. WooCommerce and we won’t need to do domain roll backs 🙂.