How did Stripe
buyers Find you?
Organic Search or Google Ads – but which ad campaign? Your Tweet on April 3rd, or LinkedIn post the day after? Product Hunt? Reddit? Or maybe a fan blogged about you and you didn’t even know.
What’s your ROAS, and which ad campaigns bring in the money? Let’s find out.
Works with
Video demo
Analytics data layers — the most boring shit you never have to think about ❤️ I suffered through this so you won’t have to.
Plug and play - no coding needed.
How did they
find you?
Features
✔️ Track Stripe Payment Link Conversions
✔️ Learn how your Stripe customers found you, and where they came from
✔️ See your digital advertising ROAS (how much you pay VS how much you profit), and learn which ad campaigns are effective
✔️ Create unique trackable links with UTM’s to track how many Stripe purchases you got from a specific tweet, specific email newsletter etc. You could even e.g. print trackable QR code stickers (and probably get $0 in sales – but it’s still fun)
✔️ Track purchase $ price/value (any currency)
✔️ Track purchases starting at your website, leading to Stripe
✔️ Track purchases starting at Stripe
✔️ Automatic Deduplication (refreshing the thank you page won’t send duplicate conversions or mess up your data)
✔️ Keep track of referral websites which send you traffic and customers (like blogs you didin’t know that mention you)
✔️ Google Analytics E-commerce purchase event
✔️ Google Ads conversion
✔️ Meta / Facebook Pixel Event
✔️ TikTok Pixel Event
✔️ twitter.com Pixel Event
✔️ Unlimited Stripe Links and products
✔️ No need for multiple thank you pages, or specific page URLs
✔️ Custom Javascript listener
✔️ Clean Data Layer
✔️ GA4 domain exclusion/filtering guide to prevent pay.stripe.com referral overriding your real traffic source
✔️ GA4 Funnel events with 1. See Stripe link / Pay Button in website 2. Click Stripe Payment link (not pay button) 3. Pay & Convert
✔️ One file for easy import
✔️ Step-by-step video instructions for easy installing
✔️ UTM Generator template for Google Sheets
✔️ Workarounds for ad blockers (Plausible, Fathom & make.com webhook with UTM’s, GCLID, referrer, product name, price, Stripe ID, landing page path etc.)
✔️ Support for Google Ads offline conversion imports using GCLID, webhook and make.com (in case of ad blockers or missed conversions)
✔️ GA4 exploration template guide – analysing your Stripe conversion data as a non-technical person
Designed
to be flexible
The Stripe conversion tracker is built with — and works with, tools you already use. The setup works 100% inside Google Tag Manager. It’s easy to edit or pause tags, add ID’s, or edit setup visually without coding.
To make automations, we have a JavaScript webhook fetch tag and a make.com automation template, e.g. to add Stripe purchases with marketing information to a Google Sheet or CRM.
We send Stripe conversion information to Google Analytics, Google Ads, Facebook Pixel, TikTok Pixel, Twitter Pixel. Easily add anything custom. Use niche analytics like Fathom or Plausible, or track affiliate campaigns.
Or make a Philips Hue automation to turn on the disco lights when you get a new stripe payment – all up to you.
Minimalist
e-commerce,
perfected 👌
Stripe Payment Link is the perfect e-commerce platform.
So simple that a 5-year-old can use it. No $29/month pricings. No connecting payment processors or configuring Apple Pay. Takes in VAT ID’s and handles international taxes better than Shopify. It even sends invoice pdf’s. It works on any website (or without one) — just a Pay Button you can add anywhere. No four-part-checkout that asks for, Address, Address 2, ZIP, City, State…
But.
Stripe Payment Links were missing something — professional conversion tracking and analytics. But now, the Stripe Payment link is perfected.
Ideas
The Stripe conversion tracker is built with — and works with, tools you already use. The setup works 100% inside Google Tag Manager. It’s easy to edit or pause tags, add ID’s, or edit setup visually without coding.
To make automations, we have a JavaScript webhook fetch tag and a make.com automation template, e.g. to add Stripe purchases with marketing information to a Google Sheet or CRM.
We send Stripe conversion information to Google Analytics, Google Ads, Facebook Pixel, TikTok Pixel, Twitter Pixel. Easily add anything custom. Use niche analytics like Fathom or Plausible, or track affiliate campaigns.
Or make a Philips Hue automation to turn on the disco lights when you get a new stripe payment – all up to you.
UTM’s, GCLID, referrers?
– We got it ✌️
Think of UTMs as “Unique, Trackable Magic Links”. UTM stands for “Urchin Tracking Module”, but that’s boring and hard to remember.
UTMs are the industry standard way digital marketers create trackable links and see the traffic each campaign brings. You can e.g. tag a tweet as tweet_meme_14_aug and see all visits and conversions from that specific link.
Combining UTM’s with the Stripe Payment Link tracker is match made in heaven. They’ll show you how many Stripe payments and how much $ each link brought you. Nice!
You’ll learn which strategies work, save money and earn more with less work.
Under the hood
Analytics data layers — the most boring shit you never have to think about ❤️ I suffered through this so you won’t have to.
Plug and play - no coding needed.
One time payment
— No subscriptions
Guess if we’ll be tracking this payment Stripe link 👇
— and if we already know you came from google.com.
We’d love to track your Stripe conversion so you can track yours ❤️
FAQ
You’re selling a conversion-tracked Stripe payment link, to let others make conversion-tracked Stripe payment links?
Yo dawg I heard you like Stripe payment links